Intellectual Property
On Behalf of Berenzweig Leonard, LLP | November 21, 2025 |
Intellectual Property
Gatorade isn’t just quenching thirst — it’s turning back time. This week’s BL Business Branding newsletter dives into how the iconic sports drink brand cracked open the time capsule, teaming up with Netflix’s Stranger Things to revive its classic 1980s “No Ordinary Thirst Quencher” campaign for a whole new generation…
On Behalf of Berenzweig Leonard, LLP | November 7, 2025 |
Intellectual Property
This week’s BL Business Branding Newsletter spotlights a new trademark battle between two denim powerhouses — Levi Strauss & Co. and 7 For All Mankind. Levi’s has filed a lawsuit accusing Seven’s parent company, Delta Galil USA, Inc., of infringing and diluting its iconic “Tab” trademark,…
On Behalf of Berenzweig Leonard, LLP | October 31, 2025 |
Intellectual Property
Grab your popcorn – this week’s BL Business Branding newsletter takes a closer look at a global partnership that’s redefining what cross-industry collaboration can look like. Streaming powerhouse Netflix and beverage giant AB InBev — the parent company behind Budweiser, Stella Artois, and Corona — have joined forces in a…
On Behalf of Berenzweig Leonard, LLP | October 24, 2025 |
Intellectual Property
Wicked isn’t just defying gravity — it’s reaching new heights in brand collaboration. This week’s BL Business Branding newsletter follows how Universal Studios is transforming Wicked: For Good into a cultural event that stretches far beyond the big screen through strategic partnerships and licensing. What started as a Broadway musical…
by Cala Dossey | October 21, 2025 |
Intellectual Property
Following the growing trend of AI-centered lawsuits, Warner Brothers Entertainment has teamed up with Disney and Universal Studios in a copyright infringement lawsuit against Midjourney, an artificial intelligence-based image generation platform, who the three powerhouse studios argue has infringed on their protected copyrighted works. Media Powerhouses…
On Behalf of Berenzweig Leonard, LLP | October 17, 2025 |
Intellectual Property
In this week’s BL Business Branding entry, we’re taking a bite out of a sticky legal showdown between two grocery aisle favorites – The J.M. Smucker Company, maker of the iconic Uncrustables, and Trader Joe’s, known for its creative private-label twists on everyday classics. Smucker’s has filed a lawsuit in…
On Behalf of Berenzweig Leonard, LLP | October 10, 2025 |
Intellectual Property
A new trademark dispute is brewing! This week’s BL Business Branding Newsletter dives into a bold serving of brand rivalry in the ready-to-drink coffee world. Danone North America has filed a lawsuit against Chobani, claiming the yogurt giant copied both the packaging and slogan of its popular SToK Cold Brew…
On Behalf of Berenzweig Leonard, LLP | October 3, 2025 |
Intellectual Property
This week’s BL Business Branding Newsletter serves up a sizzling fast-food trademark dispute. Atlanta-based restaurant Smalls Sliders has filed a lawsuit against Denver-based chain Smashburger, claiming that Smashburger’s recent rebrand was eating Smalls’ leftovers. Competition in the fast food space is fierce, and companies looking to outperform their peers are…
On Behalf of Berenzweig Leonard, LLP | September 19, 2025 |
Intellectual Property
The health care community made an unexpected appearance at the 2025 Emmys! This week’s BL Business Branding newsletter takes a pulse on how actor Noah Wyle and medical apparel brand FIGS transformed a red-carpet moment into a clever prescription for brand growth through partnerships and licensing. At this year’s Emmy…
On Behalf of Berenzweig Leonard, LLP | September 12, 2025 |
Intellectual Property
This week’s BL Business Branding Newsletter takes a sip of the latest trademark drama in the food-and-beverage world. Olipop, the fast-growing prebiotic soda brand, has filed a lawsuit against Nutruit, accusing the snack maker of infringing its “Olipop” mark through a line of olive snacks. Founded in 2018 with the…
