Intellectual Property
On Behalf of Berenzweig Leonard, LLP | May 8, 2026 |
Intellectual Property
This week’s BL Business Branding Newsletter takes a look at the trademark dispute brewing between Kim Kardashian’s shapewear company, Skims, and a smaller New York-based apparel company over the phrase “Fits Everybody.” What began as a branding conflict has now stretched into a federal trademark infringement…
On Behalf of Berenzweig Leonard, LLP | April 24, 2026 |
Intellectual Property
This week’s BL Business Branding Newsletter takes a look at a trademark battle tipping off between Bronny James, Nike, and a Texas-based apparel brand over the use of a “B9” logo. What started as a routine trademark application has turned into an example of how even major brands can run into…
On Behalf of Berenzweig Leonard, LLP | April 10, 2026 |
Intellectual Property
This week’s BL Business Branding Newsletter takes a look at the bad blood brewing between Taylor Swift and Las Vegas performer Maren Flagg over the phrase “The Life of a Showgirl.” What began as a branding disagreement has evolved into a more formal legal battle, with Flagg requesting a federal…
On Behalf of Berenzweig Leonard, LLP | March 27, 2026 |
Intellectual Property
It looks like more than brackets are getting busted this March. This week’s BL Business Branding Newsletter highlights a fast-moving trademark dispute between the NCAA and sports betting giant DraftKings. At the center of the case is DraftKings’ alleged use of some of the most recognizable phrases in college basketball,…
On Behalf of Berenzweig Leonard, LLP | March 13, 2026 |
Intellectual Property
This week’s BL Business Branding Newsletter laces up a new legal clash in the ongoing battle between brand protection and “dupe culture.” At the center of the dispute is a lawsuit filed by “luxury for less” retailer Quince against Deckers, the parent company of the well-known…
On Behalf of Berenzweig Leonard, LLP | February 27, 2026 |
Intellectual Property
According to its court complaint filed February 17th, 1587 Sneakers claims it began selling products under the “1587” name in April 2023, well before the restaurant opened in September 2025. The shoe brand says the number holds cultural significance, marking the year Asian Americans and Pacific Islanders first arrived in America. The…
On Behalf of Berenzweig Leonard, LLP | February 13, 2026 |
Intellectual Property
This week’s BL Business Branding Newsletter turns up the heat on a spirits industry showdown. Tabasco’s parent company, McIlhenny Co., has filed a trademark infringement lawsuit against Stoli Group and subsidiary, Louisiana Spirits, claiming the company’s new hot pepper-flavored vodka borrows a little too much from…
On Behalf of Berenzweig Leonard, LLP | January 30, 2026 |
Intellectual Property
Five Below’s rise as a go-to destination for low-cost, trendy finds has made it a standout in the value retail sector. As their shelves fill with budget-friendly takes on viral products, the retailer’s dupe-driven strategy is starting to come at a price. Now, Five Below is finding itself in hot…
On Behalf of Berenzweig Leonard, LLP | January 16, 2026 |
Intellectual Property
This week’s BL Business Branding Newsletter dives into one of the gratest rivalries in sports history. The iconic yellow “Cheesehead” hat, famously associated with Green Bay Packers fans, sparked a trademark dispute that ultimately led to one company turning a cease-and-desist into a wildly successful branding…
On Behalf of Berenzweig Leonard, LLP | December 19, 2025 |
Intellectual Property
This week’s BL Business Branding Newsletter set the table for a legal battle between Williams-Sonoma, Inc. (“WSI”) and Last Brand, Inc., the parent company of “luxury for less” retailer Quince. At the center of the dispute is a familiar question in today’s consumer economy – when does selling a “dupe”…
