Intellectual Property
On Behalf of Berenzweig Leonard, LLP | September 5, 2025 |
Intellectual Property
We’re switching our branding analysis into sport mode. This week’s BL Business Branding newsletter for this issue takes a 180 from our last entry, exploring the successful rebrand of Crocs that transformed the casual clogs into an unexpected fashion icon. First introduced in 2002 as a boating shoe, Crocs quickly…
On Behalf of Berenzweig Leonard, LLP | August 29, 2025 |
Intellectual Property
Order up! A slice of humble pie has just been served. This week’s BL Business Branding newsletter investigates why Cracker Barrel’s rebrand attempt was met with such opposition from its customers leading to the company’s logo flip flop, and what lessons other businesses can take away…
On Behalf of Berenzweig Leonard, LLP | August 22, 2025 |
Intellectual Property
Class is in session – it’s time for a lesson on the power of licensing your trademarks. With back-to-school in full swing, this week’s BL Business Branding newsletter explores the recent lawsuits filed by universities to protect their trademarks and…
On Behalf of Berenzweig Leonard, LLP | August 15, 2025 |
Intellectual Property
And, baby, that’s trademark protection for you. This week’s BL Business Branding entry explores how musical powerhouse Taylor Swift has built a robust intellectual property portfolio to shake off the competition and grow into an internationally recognized megabrand. With her twelfth album recently announced, Taylor Swift has once again been dominating headlines as…
On Behalf of Berenzweig Leonard, LLP | August 8, 2025 |
Intellectual Property
, Uncategorized
Step aside, Hollywood – trademark protection is the real star! This week’s BL Business Branding Newsletter tackles a new lawsuit filed by tech industry leader Apple Inc. against a growing movie theater chain it claims is taking a bite out of its well-protected brand identity. At the start of August,…
On Behalf of Berenzweig Leonard, LLP | August 1, 2025 |
Intellectual Property
In this week’s BL Business Branding entry, we’re diving into the latest intellectual property showdown between Pop Mart, the global collectible toy company known for its wildly popular blind-box figures, and convenience chain 7-Eleven. At the center of the dispute is a case of counterfeit characters, similar versions of Pop…
On Behalf of Berenzweig Leonard, LLP | July 25, 2025 |
Intellectual Property
Want to learn about a fin-tastic example of how to build enduring brand recognition? This week’s BL Business Branding Newsletter dives into the origin and impact of one of the most exciting times of the summer – Shark Week. Following the release of Jaws in 1975, the groundbreaking first summer…
On Behalf of Berenzweig Leonard, LLP | July 11, 2025 |
Intellectual Property
Protecting your intellectual property is always in style, just ask Lululemon! In this week’s BL Business Branding entry, we explore the high-profile legal battle shaping up between the elite athleisure brand and warehouse giant Costco. Read about the lawsuit here, and stay tuned for our upcoming…
On Behalf of Berenzweig Leonard, LLP | July 3, 2025 |
Intellectual Property
The Los Angeles Lakers are on a fast break to a fortune! This week’s BL Business Branding newsletter explores the rich history of the LA Lakers and discusses how the record-setting team built a brand worth $10 billion. In late June 2025, current Los Angeles Lakers…
On Behalf of Berenzweig Leonard, LLP | June 20, 2025 |
Intellectual Property
There’s been a big twist in the crafting world! This week’s BL Business Branding newsletter explores a recent intellectual property acquisition that retail giant Michaels hopes will help them sew up the creative marketplace now that JOANN customers are looking for a new place to call home. In January…
