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Intellectual Property

Taylor Swift Faces Off in Showgirl Brand Battle

On Behalf of Berenzweig Leonard, LLP | April 10, 2026 | Intellectual Property

This week’s BL Business Branding Newsletter takes a look at the bad blood brewing between Taylor Swift and Las Vegas performer Maren Flagg over the phrase “The Life of a Showgirl.” What began as a branding disagreement has evolved into a more formal legal battle, with Flagg requesting a federal…

NCAA and Draftkings Go Head-to-Head Over Tournament Trademarks

On Behalf of Berenzweig Leonard, LLP | March 27, 2026 | Intellectual Property

It looks like more than brackets are getting busted this March. This week’s BL Business Branding Newsletter highlights a fast-moving trademark dispute between the NCAA and sports betting giant DraftKings. At the center of the case is DraftKings’ alleged use of some of the most recognizable phrases in college basketball,…

Quince Takes a Step at Deckers in UGG Trade Dress Showdown

On Behalf of Berenzweig Leonard, LLP | March 13, 2026 | Intellectual Property

This week’s BL Business Branding Newsletter laces up a new legal clash in the ongoing battle between brand protection and “dupe culture.” At the center of the dispute is a lawsuit filed by “luxury for less” retailer Quince against Deckers, the parent company of the well-known…

1587 Sneakers and 1587 Prime Race to Secure Competing Trademark Rights

On Behalf of Berenzweig Leonard, LLP | February 27, 2026 | Intellectual Property

According to its court complaint filed February 17th, 1587 Sneakers claims it began selling products under the “1587” name in April 2023, well before the restaurant opened in September 2025. The shoe brand says the number holds cultural significance, marking the year Asian Americans and Pacific Islanders first arrived in America. The…

Tobasco and Stoli Turn Up the Heat in a Spicy Trademark Dispute

On Behalf of Berenzweig Leonard, LLP | February 13, 2026 | Intellectual Property

This week’s BL Business Branding Newsletter turns up the heat on a spirits industry showdown. Tabasco’s parent company, McIlhenny Co., has filed a trademark infringement lawsuit against Stoli Group and subsidiary, Louisiana Spirits, claiming the company’s new hot pepper-flavored vodka borrows a little too much from…

Trademark Lawsuit Fly as Five Below Doubles Down on Dupe Marketing Strategy

On Behalf of Berenzweig Leonard, LLP | January 30, 2026 | Intellectual Property

Five Below’s rise as a go-to destination for low-cost, trendy finds has made it a standout in the value retail sector. As their shelves fill with budget-friendly takes on viral products, the retailer’s dupe-driven strategy is starting to come at a price. Now, Five Below is finding itself in hot…

How a Green Bay Packers Trademark Dispute Became a Grate Business Opportunity

On Behalf of Berenzweig Leonard, LLP | January 16, 2026 | Intellectual Property

This week’s BL Business Branding Newsletter dives into one of the gratest rivalries in sports history. The iconic yellow “Cheesehead” hat, famously associated with Green Bay Packers fans, sparked a trademark dispute that ultimately led to one company turning a cease-and-desist into a wildly successful branding…

Williams Sonoma Tells Quince to Take a Seat in Trademark Furniture Fight

On Behalf of Berenzweig Leonard, LLP | December 19, 2025 | Intellectual Property

This week’s BL Business Branding Newsletter set the table for a legal battle between Williams-Sonoma, Inc. (“WSI”) and Last Brand, Inc., the parent company of “luxury for less” retailer Quince. At the center of the dispute is a familiar question in today’s consumer economy – when does selling a “dupe”…

Call Your Mother and Call Your Bubbi Square Off in Trademark Bagel Battle

On Behalf of Berenzweig Leonard, LLP | December 12, 2025 | Intellectual Property

This week’s BL Business Branding Newsletter digs into a deli dispute. D.C.-based “Jew-ish” deli chain Call Your Mother has filed a trademark infringement lawsuit against New Jersey bagel shop Call Your Bubbi, arguing that the shop’s branding is a little too similar for comfort. In the restaurant world, companies are…

Sol de Janeiro Sues MCoBeauty to Protect Brand Essence in Trademark Fragrance Feud

On Behalf of Berenzweig Leonard, LLP | December 5, 2025 | Intellectual Property

The beauty industry has seen an explosion of “dupe culture” in recent years, as consumers seek lower-cost alternatives. While playful imitation is nothing new in the beauty space, Sol de Janeiro argues that MCoBeauty’s approach crosses a critical legal line by copying not only its scents and packaging, but also…