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Universal Pulls Off Wickedly Smart Brand Partnerships

On Behalf of Berenzweig Leonard, LLP | October 24, 2025 | Intellectual Property

Wicked isn’t just defying gravity — it’s reaching new heights in brand collaboration. This week’s BL Business Branding newsletter follows how Universal Studios is transforming Wicked: For Good into a cultural event that stretches far beyond the big screen through strategic partnerships and licensing. What started as a Broadway musical…

Ten Berenzweig Leonard Attorneys Recognized as 2025 Top Lawyers by Arlington Magazine

On Behalf of Berenzweig Leonard, LLP | October 22, 2025 | Firm News

Please join us in celebrating ten of our attorneys who have been recognized as 2025 Top Attorneys by Arlington Magazine! With attorneys honored in all of our core practice areas, we are proud of how this recognition reflects the outstanding service our team provides across a wide range of legal…

Warner Brothers Teams Up with Disney and Universal in Copyright Claims against Midjourney AI

by Cala Dossey | October 21, 2025 | Intellectual Property

Following the growing trend of AI-centered lawsuits, Warner Brothers Entertainment has teamed up with Disney and Universal Studios in a copyright infringement lawsuit against Midjourney, an artificial intelligence-based image generation platform, who the three powerhouse studios argue has infringed on their protected copyrighted works. Media Powerhouses…

Smucker’s Files Lawsuit to Jam Up Trader Joe’s New Sandwich Strategy

On Behalf of Berenzweig Leonard, LLP | October 17, 2025 | Intellectual Property

In this week’s BL Business Branding entry, we’re taking a bite out of a sticky legal showdown between two grocery aisle favorites – The J.M. Smucker Company, maker of the iconic Uncrustables, and Trader Joe’s, known for its creative private-label twists on everyday classics. Smucker’s has filed a lawsuit in…

Trademark Lawsuit Brewing Between Danone and Chobani in Cold Brew Clash

On Behalf of Berenzweig Leonard, LLP | October 10, 2025 | Intellectual Property

A new trademark dispute is brewing! This week’s BL Business Branding Newsletter dives into a bold serving of brand rivalry in the ready-to-drink coffee world. Danone North America has filed a lawsuit against Chobani, claiming the yogurt giant copied both the packaging and slogan of its popular SToK Cold Brew…

Trademark Lawsuit Grills Smashburger Over Bland Rebrand

On Behalf of Berenzweig Leonard, LLP | October 3, 2025 | Intellectual Property

This week’s BL Business Branding Newsletter serves up a sizzling fast-food trademark dispute. Atlanta-based restaurant Smalls Sliders has filed a lawsuit against Denver-based chain Smashburger, claiming that Smashburger’s recent rebrand was eating Smalls’ leftovers. Competition in the fast food space is fierce, and companies looking to outperform their peers are…

Preparing for a Government Shutdown as FY25 Comes to a Close

by Stephanie Wilson | September 26, 2025 | Government Contracts

As the end of the federal government’s fiscal year approaches on September 30, 2025, contractors must once again begin preparing for the possibility of a government shutdown. As Congress remains deadlocked on key policy issues, there is a high possibility that it will not pass a spending bill or enact…

FIGS’ Emmy Winning Marketing Strategy

On Behalf of Berenzweig Leonard, LLP | September 19, 2025 | Intellectual Property

The health care community made an unexpected appearance at the 2025 Emmys! This week’s BL Business Branding newsletter takes a pulse on how actor Noah Wyle and medical apparel brand FIGS transformed a red-carpet moment into a clever prescription for brand growth through partnerships and licensing. At this year’s Emmy…

Tensions Bubble Over In Olipop Trademark Dispute

On Behalf of Berenzweig Leonard, LLP | September 12, 2025 | Intellectual Property

This week’s BL Business Branding Newsletter takes a sip of the latest trademark drama in the food-and-beverage world. Olipop, the fast-growing prebiotic soda brand, has filed a lawsuit against Nutruit, accusing the snack maker of infringing its “Olipop” mark through a line of olive snacks. Founded in 2018 with the…

Berenzweig Leonard Welcomes Cala Dossey

On Behalf of Berenzweig Leonard, LLP | September 11, 2025 | Firm News

Welcome to the BL Team, Cala Dossey!A 2024 George Mason University – Antonin Scalia Law School graduate, Cala recently completed a clerkship for the Honorable Daniel E. Ortiz on the Virginia Court of Appeals. With real-world experience from her time as a clerk and her involvement with Moot Court, the…

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