Director of Broadcast and Digital Media Division
8300 Greensboro Drive
McLean, Virginia 22102
Tod Castleberry is the Director of Broadcasting and Social Media for BL Sports and Media Group. Tod is a results oriented broadcast executive, content and brand manager, with over twenty years of broadcasting experience in sports, news talk programming, digital media platforms and sports marketing. His experience includes a focus on content development and audience engagement, recruitment and development of broadcasting talent, social media engagement, brand engagement, and event production and management.
Tod has significant experience consulting with former professional athletes and media personalities. He served as a consultant to Riggo on the Range, a TV show featuring Pro Football Hall of Fame running back John Riggins, which aired on the Discovery Communications’ Destination America. Prior to Riggo on the Range, Castleberry was program director for WAXY AM 790 and FM 401.3 The Ticket Miami, in South Florida’s top-rated sports station in 2012 and 2013. In revamping the station’s line-up and leading the conversion of the station from AM to FM, The Ticket achieved record ratings and revenue under Castleberry. In 2013 he was selected to serve on the first-ever national ESPN Radio Advisory Board.
Before joining The Ticket in 2012, Castleberry served as co-host and executive producer of The John Riggins Show, a TV and radio simulcast in afternoon drive in Washington, DC. Other broadcasting stints include Red Zebra Broadcasting, where he was the vice president of programming and operations. He was responsible for all programming and technical operations for five stations as well as the Washington Redskins Radio Network of 26 stations. Prior to Red Zebra, Castleberry was the operations manager and program director of Sports Talk 980, WTEM as well as talk stations WTNT AM 570 and WWRC AM 1260. As WTEM operations manager for ten years, Castleberry led the station to record ratings and unprecedented revenue growth. WTEM has been the launching pad for many successful shows that have gone into national syndication, including The Tony Kornheiser Show, The Steve Czaban Show, The Sports Reporters with Andy Pollin and Steve Czaban, and The James Brown Show. Additionally, he was the executive producer of the Washington Redskins play-by-play broadcast and the Washington Redskins Radio Network.